![]() While this is a work in progress, Roblox has still managed to cash in on the excitement by launching an open beta for fans to experience while the film is in cinemas. Roblox also jumped on the hype with Barbie Dreamhouse Tycoon, a bespoke experience based on the film developed by Gamefam best known for working on branded Roblox experiences such as the immensely successful Sonic the Hedgehog game. Unsurprisingly, this peaked on the film’s opening weekend, when daily downloads were more than double what they were a few weeks prior, although revenue seemed largely unaffected. One game that’s still very popular in the mobile world today is Barbie Dreamhouse Adventures, which was released back in 2018 and is based on the Barbie animated series of the same name.ĭespite being unrelated to the film, Barbie Dreamhouse Adventures has seen a gradual rise in popularity in the run-up to the movie’s cinema release. ![]() With Barbie being such a beloved brand, it should come as no surprise that there are nearly 70 video games based on the IP across PC, mobile, and console. Much of that success can be attributed to the film’s mega-marketing strategy, which painted everything from clothing and merchandise to cars, consoles, and video games in delicious shades of pink. This toy-turned-feminist comedy has proven to be a smash box-office hit, grossing over $1.19 billion since its global release on the 21 July. Barbie collaborations in Stumble Guys and Rec Room To demonstrate what we mean, we’ve analyzed the biggest and best movie mobile gaming crossovers this year to show how these collaborations can positively impact downloads and revenue. Plus, developers are always looking for exciting new ways to drive engagement as part of their LiveOps strategies, and a tie-in with a blockbuster film ticks all the right boxes. Mobile games have much shorter development cycles, meaning they can easily flex to shifting cinema release dates and changes in production. ![]() Mobile, on the other hand, is a much better fit all around for movie promotion. ![]() However, costly development cycles and poor critical reception eventually led to these largely becoming a thing of the past. Of course, this relationship between blockbuster movies and video games is nothing new a few decades ago, movie tie-in games for consoles were a standard part of most film marketing strategies. With film production companies struggling to get film fans off their sofas and into movie screens, many are turning to mobile games to push their IP through LiveOps events and collaborations. The situation isn’t showing any signs of improving either, with major chains such as Regal closing nearly 40 locations across the US. Then team up together in local multiplayer and put your strategic skills to the test in games like Capture the Flag, Horde, Last Stand and more.Whether you’re a fan of the movies or not, it’s no secret that cinema audience numbers have struggled to recover since the pandemic. With intuitive controls and three difficulty settings, the size of the challenge ahead is up to you. And fill up your Energon meter to unleash powerful Ultimate Abilities that crush the fiercest enemies. Use each environment to your advantage, taking cover in desert sandstorms, avoiding Cyberton’s Energon storms, and battling your foes in city streets. Choose the TRANSFORMERS characters and their abilities to dominate the battle ahead, with OPTIMUS PRIME, GRIMLOCK and more ready to join the fight. You’ll need both strength and strategy to outwit the fiendish Decepticons. With Earth under invasion and MEGATRON, leader of the Decepticons close to capturing The Allspark, BUMBLEBEE and the Autobots need a new commander to help them restore peace to the universe – you!Īssemble your squad and roll out, for a turn-based tactical war that will rage from Central City to Cybertron itself. ![]()
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